What Goes Into Good Product Research?

When it comes to developing a new product, many steps must be taken to ensure a quality manufacturing and marketing process. However, product development must first begin with proper planning around the initial concept idea. Product research is essential to future success and should not be taken lightly. Here are some of the things that go into good product research to ensure a quality product each step of the way moving forward.

Market and Trends

While no idea is a bad idea, a product that nobody wants is never going to sell. That’s why proper market research is needed very early on. If possible, look at the details of current and past trends to determine if this idea is something people will want and for how long that want will hold. You can use this information to decide how difficult pursuing your idea will be.

Additionally, you can start to create a marketing plan during this step. For example, if there is no trend now, are there other trends you can bounce off? The most important thing is to figure out how marketable your idea is and what you can do about it.  We can help you answer these critical questions before launching a product development project.

Competition

If you find that your idea is in demand, then you may come across several competitors offering a similar product. Don’t worry because competition research is just as integral. This is your opportunity to see what’s out there already and how you can make it better. This is also a chance to think about how you can better market your own product. Consider asking yourself what will make your product stand out and other similar questions.

Technology

The technology that will be required to turn your idea into a product should never be overlooked. Without proper research and planning, you could set yourself up for a lot of headaches down the road. Take the time to understand what you’ll need to physically make your product. Think about tools, machines, programs, and anything else that might be required or that could help. This is your opportunity to flesh out the practicality of what you’re trying to do.

Product research is an important first step in the product development of your idea. As of 2020, the prototyping market has a value of more than $300 million. Getting manufacturing assistance from a  product design firm like ours can help to ensure your future success.